Paazl Blog

Press Release: Paazl has been acquired by Wuunder

Wuunder acquires Paazl to take the leading position in the logistics market.

A unique synergy of logistics and e-commerce expertise

Amsterdam, June 2, 2023Wuunder announces today that it is taking an important step in its growth strategy by acquiring Paazl. The two SaaS companies join forces to take the leading position in the logistics market in the Netherlands. It is also an important step in realizing their shared vision: to become Europe’s greenest logistics service provider. As a result of this partnership, customers will be completely unburdened and receive the greenest and most efficient end-to-end transport solution combined with the best delivery experience.      

The perfect combination of logistics and e-commerce
Paazl and Wuunder complement each other seamlessly. Where Wuunder brings the logistics expertise, Paazl excels as an e-commerce specialist. This ensures improved access to more carriers and transportation options, a dynamic check-out with live rates and delivery times, a larger partner network and an even better delivery experience for both existing and new customers. 

Paazl will continue to operate under its own name. They have, just like Wuunder, built a strong reputation in their specific area of expertise and have amassed a loyal customer base. 

“We are immensely proud to announce the addition of Paazl,” said Jeroen Gehlen and Bart Takkenkamp, co-founders of Wuunder. “We really see this as a partnership and the synergy between Paazl’s e-commerce expertise with our logistics expertise is unique in the market. That is incredibly valuable to our customers.”

Ramon Keijsers, founder of Paazl: “Our partnership with Wuunder gives consumers an even better experience from check-out to delivery, especially internationally. Wuunder complements our services very well and thus expands the possibilities for our customers. We can say with certainty: this partnership offers the best of both worlds!”

About Wuunder

Wuunder is the specialist in transport management services with a wealth of logistics expertise, based in Weert, Dortmund and Hasselt. The remote-first company was founded in 2016 by Jeroen Gehlen and Bart Takkenkamp. The business started from their vision to contribute to a greener and more sustainable society by connecting the digital and physical logistics worlds for shipping and receiving packages and pallets.

About Paazl

Paazl is the leading multi-carrier shipping software for brands and retailers in e-commerce, based in Amsterdam. The SaaS company builds products and services to help their customers offer the best delivery experience anywhere in the world. Founded in 2009, Paazl has clients such as Rituals, VanMoof, Karl Lagerfeld, Tag Heuer and Under Armour.      

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Paazl is a leading shipping service provider (SSP) for brands & retailers in e-commerce. Its all-in-one, multi-carrier platform unburdens the delivery process across webshop, warehouse, customer service and returns. Paazl enables logistical flexibility, consumer loyalty, cost transparency and (inter)national growth. Customers include industry leaders such as G-Star Raw, Rituals, VanMoof, Tag Heuer, Leenbakker and Under Armour.