How do you ship a €2500+ bike and get it to arrive safely? Well, not in a box showing it contains a bike, according to Dutch bike manufacturer Vanmoof.
With 25% of all their shipments previously arriving damaged, the company was desperate to find a bike-shipping solution. Talking to CNN, co-founder Taco Carlier explains: “We were suffering massive delivery damages, especially in the U.S., and facing major expenses for returns, replacements and refunds — it was a real mess.” The damage varied from a few scratches to, what Carlier describes as, catastrophic damage – “as if a truck had run over the bike.”
What do American love most?
Looking for a solution the founders started by asking themselves “what do Americans really love? What would prompt couriers to be delicate with a parcel?” This is when the idea for the television packaging came together “because our box is the same size and shape as that of a really huge TV.” The results of introducing the ‘new’ packaging are nothing short of amazing – damages to the deliveries dropped by over 80% and complaints are a thing of the past. Besides customers, delivery drivers are also responding positively.
Previous efforts to reduce damages by switching shipping carriers had little result. The introduction of new packaging will thus prove instrumental towards Vanmoof’s goal of selling 90% online by 2020. The only challenge? Keeping the packaging trick a secret to delivery drivers…