Dutch consumers are constantly looking for the next level of service in their online shopping experiences. The shift from 3-4 day delivery timeframes, to next-day delivery were first offered by major e-commerce brands, but this service has since become standard. Customer expectation has driven next day delivery, but it hasn’t ended there. The logical next step in the e-commerce journey is moving from next-day delivery, to an instant shop-like experience. The consumer market is starting to see the shift towards consumers wanting same-day or even 60-minute delivery as an on-demand shipping solution to get their newly purchased items in their homes in just a few hours. The Utrecht-based company, Packaly, is making this next step in the delivery process possible for large and small retailers alike.
Packaly’s ability to ship from locally-based stores directly to consumers is a major stepping stone in retailers’ omni-channel POS strategy towards consumers. By utilizing retail brands’ intelligent stock management systems, Packaly is able to ship from local store hubs directly to consumers using their bike courier network. This approach of shipping directly from the closest point-of-sale increases stock management levels per store, while offering the option of on-demand delivery service.
A unique upside of Packaly’s delivery strategy is its use of flexible bike courier networks in the busy and often narrow streets of Dutch cities. The (CO2 neutral) delivery benefits of on-demand shipment for consumers also leave the environment, and the already jam packed city centers, untouched.
Packaly has recently moved out of its pilot phase and is starting an aggressive city expansion strategy which has resulted in its presence in Amsterdam, Utrecht, Eindhoven. By the end of April 2020, The Hague and Rotterdam will be added to this growing list, solidifying Packaly’s presence in the five major cities of the Netherlands.
Packaly’s launching customer Decathlon has been a major player in the company’s success, starting from a pilot in Utrecht and expanding into all of Packaly’s major cities. This has given the company a unique opportunity to mature its product and begin to facilitate deliveries for smaller players in the market. Ranging from small home stores, micro beer brewery resellers and local retailers, to larger Dutch household brands.
Paazl x Packaly
Packaly and Paazl are fully integrated, and a number of Paazl customers will be using their 60 Minute Express Delivery or Same Day Evening Delivery services in the near future.