What are your goals for 2019? Boost sales, drive conversion and generally make more money? Yes? You and every other e-commerce brand on the web. But how can you make those goals a reality? And through your delivery strategy of all things? Intrigued? Keep reading!
We all know that e-commerce is moving so fast that by the time you’ve got your head around one innovation the next “game-changer” is rearing its head. But there are some relatively simple ways you can boost sales by upping your delivery strategy.
Because after all, if your delivery strategy is rock solid, your customers are happy and if you customers are happy you are going to make more money – which will make you happy!
So let’s get to it. Here are five ways you can increase conversion through your delivery strategy.
1. Save personalised delivery preferences
Have your customers speeding through the checkout in no time by remembering their previous delivery choice and offering it at the top of the list of delivery options.
Of course for this to work you need to have repeat customers. But with forms being a well know sales-killer, once you’ve shown how easy it is to check out with your brand they are bound to be coming back for more.
2. Provide Track & Trace on returns as well as outbound deliveries
It is pretty standard practice to send out track and trace updates when you are shipping your packages out to your customers. What is less common is for this to work the other way around.
Returns are one of the biggest pain points in e-commerce. Just think how many times you have kept something your weren’t convinced on just because you couldn’t face sending it back to the brand.
Make life a little easier for your customers in 2019 by making tracking updates on return shipments part of your delivery strategy.
Not sure how to send out tracking notifications on return orders? Get in touch with one of Paazl’s delivery experts to take our track & trace features for a spin.
3. Deliver anywhere and everywhere you can
Basically just offer more delivery options and more delivery destinations! In our what to expect from e-commerce delivery in 2019 blog post we named in-garage delivery as a one of the key delivery trends to look out for in 2019. Mainly because people are leading busier lives and are less available, so missed deliveries are on the increase. Hence garages are the perfect secure delivery point for the unavailable consumer.
If in-garage delivery is unrealistic for you right now, why not think about increasing your use of pick-up points? Whether these are your brand stores, lockers, gift shops, supermarkets or corner shops, if you are offering them all, there should be one which fits your customers’ busy schedules.
Paazl displays all pick-up points from multiple delivery carriers and own-brand stores on an interactive map. We also include opening times so your customers know when to go as well as where to go.
4. Be more specific
This is on a similar vein to the point above. By now you know – if you didn’t already – that your customers are busy people. They don’t have time to sit around waiting for a delivery, and even if they did, they don’t want to!
Consumers want specifics. They want to know when their delivery will be arriving. That means the day and if possible the hour. And they want this information before they part with their money.
That’s why you need software which calculates the delivery options on each order so you can offer time slots and an accurate estimated time of arrival in the pre-purchase stage.
5. Use the local lingo
You may be operating on a global scale, but your customers want a local experience. This means speaking the local lingo – as well as offering the local delivery carriers they know and love.
By localizing your web shop and in particular your checkout you are bound to increase sales and customer trust. Increased customer trust means increased sales and that is your 2019 goal achieved.
Sounds great! How can I improve my delivery strategy?
Want to know how Paazl can improve your delivery strategy so you can boost your sales this year? You know the drill! Get in touch and we will be happy to let you test drive our products.
Not ready to speak to someone just yet? Why not have a look at our in-checkout delivery information whitepaper to see how some of the biggest fashion brands in e-commerce boost – and in some cases bust – their sales.