*This article was originally published in SupplyChainDi
The e-commerce industry keeps on growing, reaching $3.5 trillion in 2019, and is predicted to reach $6.5 trillion by 2023. This means it’s more important than ever to make e-commerce a seamless experience for your customers, from product availability all the way to the last mile. Vital in 2020 will be green delivery and how to make your business stand out for its approach to sustainability.
With 2020 up and running, let’s take a look at the top four up and coming trends and how your business can benefit from them.
1. Ship from Store
A trend that will certainly gain momentum in 2020 is ship from store. According to USPS “Shipping products from a store close to the customer, rather than a distribution center can lower shipping costs and get products to customers faster.” What is better than quick delivery and a happy customer, plus offering a green delivery alternative?
Using the ship from store method can also help stores better tap into inventory, allowing them to avoid the “low stock” or “sold out” messages. This shipping method allows for a number of improvements. Your company can even align the products/in-house fulfilment centers with the demand in the region.
To implement, it’s best to make very good use of your space. The products should be easy to find so both shoppers and employees can quickly get the product they’re seeking. Then you’ll need enough room in the back to pack your online orders and avoid confusion with in-store buyers. Now for the last mile! Find the company that ships the cheapest locally, and then find who ships cheapest nationally/internationally. It doesn’t need to be the same shipping company. By using this method you’ll soon free up space in your shop by getting products out the door and then filling up the racks again in the morning.
2. The Digital Wallet
Online shops lose two thirds of customers in the last few seconds before purchase due to cart abandonment. Often it takes far too long to input payment information and delivery address, only to be faced with the infamous error message, “Sorry, we are unable to process your payment at this time.” Every new task that a customer is given increases the likelihood that they will abandon their cart. Research by Forrester found that 11% of U.S. adults abandoned a cart because the site was asking for too much information. Online checkouts should provide faster ways to accept payments, giving customers less time to contemplate the purchase.
An increasingly common solution is the Digital Wallet, a safe way for customers to pay online using their smartphone, PC or tablet. Digital wallets add convenience and ease when making payments, enabling shoppers to make rapid payments without having to take out their cards. Facial recognition and fingerprint authentication make the process secure.
In 2018, the top 30 merchants in the checkout conversion index accepted an average of 8.2 different payment methods. Catering to the Digital Wallet is a way to diversify your accepted payment options, and make things easier for customers. When it comes time to checkout, these are the digital wallets you should probably be accepting; Amazon Pay, Apple Pay, Google Pay, and Paypal.
Digital wallets are mainly API driven. When you choose a digital wallet vendor for your checkout process they will supply you with an API and a verification.
3. Green Delivery Options for All
With climate change becoming a global concern, we expect to see more green delivery options being offered in 2020. According to a Cone Communications study, 87% of consumers agreed that they would be more likely to buy a product from a brand that offered a social or environmental benefit.
Green delivery can be done in a variety of ways: delivering to pick up points, using bikes within urban areas, or offsetting carbon emissions (at the checkout for customers, or on the company level). Etsy was the first online marketplace to completely offset its carbon emissions by investing in projects such as Giriraj Wind Power Project, reductions in the automotive sector and more.
UPS and DHL have already started to swap their gasoline trucks for sustainable electric trucks, and the world’s largest brick-and-mortar shop Walmart has begun an effort to decrease its greenhouse gases by 1 billion metric tons by 2030.
So, in 2020, consider offering a green delivery option. You can do this by educating consumers on the different ways they can receive their items and telling them which ones are the most environmentally friendly. For example, consolidating orders into one parcel shipment, opting out of express shipping or paying a fraction of the shipping cost to offset carbon emissions are all ways to improve your green delivery footprint.
Direct-to-consumer brands go straight to the buyer without the fuss of the middle man. These brands are popping up all over the eCommerce space and are competing with giants like Amazon and eBay. They design, launch and ship their products all themselves. A major perk of D2C is maintaining overall control of the brand’s product and reputation.
We can see a company like Casper doing just this. Casper gets mattresses straight to the customer’s door from one of their few stores or their eCommerce site. They have narrowed the options to just three customer-loved mattresses that arrive in a box. The days of customers scrolling through thousands of mattress options and then trying to squeeze them through the door are over.
Finding the flaws in the industry and making it customer-friendly are what D2C companies are doing right. They’re able to avert risks by testing their product on a smaller scale and receiving feedback, without having to worry about other parties involved.
So how can your company go D2C in 2020? Find an everyday item that people need and make its easily accessible and affordable. Create a great digital experience, get your SEO on point and resolve the customer’s pain points.
E-commerce is a fast-paced industry. To keep up, companies need to stay up to date with the latest trends, implementing the right technologies and innovations that will keep customers happy, otherwise they run the risk of falling behind. Particularly with platforms like Amazon or Alibaba that have always been digital first, it’s important to use trends as inspiration for ways in which you can innovate. Green delivery, Ship from Store, D2C and Digital Wallets will all play a prominent role in the e-commerce world this year. Find out more about improving your e-commerce checkout, here.
Founded in 2009 in the Netherlands, Paazl is a fast-growing SaaS company that focuses on making e-commerce delivery convenient. We built a data-driven algorithm based on real-time carrier data from over 50 international and local carriers. It benefits e-commerce brands and retailers by optimising cross-border logistics and personalising delivery options. This allows them to visualise time and locations in the checkout page so their consumers pick when and where they want their purchased goods to be delivered. Paazl handles over 20 million shipments yearly, around the globe. Many renowned clients are already Paazl partners, including Under Armour, Rituals, and Hunkemöller.
Will your brand be next? Click here to find out more…