Paazl Blog

Black Friday 2023: Statistics you should know

Our Black Friday and Cyber Monday 2023 recap is out!  Here is an infographic with key statistics from the biggest e-commerce events of the year. 👇

Increased volume

There was an increase of 15% in shipments compared to 2022. Compared to a typical Friday, a 139.4% increase in shipments was created. On average, Paazl customers used 3.5 carriers during this period.

Sustainable delivery options are a must

During the Black Friday Cyber Monday sale in 2023, there was a significant increase in the number of customers choosing sustainable delivery options for their packages. Approximately 7.2% of all shipments were sent to out-of-home (OOH) locations, such as lockers, pick-up and drop-off points (PUDOs), and stores. This represents a 96.6% increase when compared to Black Friday 2022.

Three best performing segments*

In 2023, the Sports and Outdoors sector was the leading performer, followed by Fashion, Shoes and Accessories, and Beauty & Personal Care. Collectively, these categories accounted for over 50% of the shipments generated on our platform.

*This data is based on shipments created.

Industry% of total
Sports & Outdoors22,6%
Fashion, Shoes & Accessories20,5%
Beauty & Personal Care14,6%

Peak hours

The peak purchase times on Black Friday 2023 were 11:00 am and 12:00 am 21:00 pm to 22:00 pm.

The best day to shop

Cyber Monday was the most popular date to shop on Black Friday 2023! The shipping volume was 8.5% higher than on Black Friday. Compared to Cyber Monday 2022, we saw an 11% increase in shipping volume.