E-commerce may have come on leaps and bounds, but delivery is still for many somewhat of a stumbling block. The best way to inject some delivery confidence into the minds of your customers is to keep them informed early on. But how does this look in reality? Here are seven brands who let their customers know how they deliver before they have even landed on their website through delivery meta descriptions.
1. Marks and Spencer
Free delivery is a key selling point for British high-street brand Marks and Spencer. So much so that they have included it in their meta description. Returns can also be a tricky area for e-commerce customers. So we are pleased to see M&S tackling this straight away by utilising their meta description.
Fashion-forward brand Topshop have also included free delivery in their meta description. We like how they have included their free shipping threshold of £50 so there will be no delivery questions asked when their customers are shopping on the site.
Another example of a brand utilising their meta description for delivery purposes is Currys. They use their meta description as an opportunity to draw attention to their convenient shipping options, which are free delivery and Click & Collect.
We like how Halfords have included delivery in their meta description. To make their delivery options even clearer for customers at this stage they could specify what type of delivery is available. Next-day delivery, same-day delivery… as far as we are concerned the more information the better.
Another great example comes from British-fashion brand Next. They draw attention to their premium delivery option of next-day delivery, along with their free returns policy.
Schuh have an amazing range of delivery options including next-day, nominated-day, pick-up points and Click & Collect. We like how Schuh encompass all these delivery options in their meta description under the umbrella of “fast and hassle-free delivery”.
Let’s end with the pièce de résistance of delivery meta descriptions. Argos was the best example that we found of a brand using delivery meta descriptions to inform their customers early on. Argos really celebrate their premium delivery options and use same-day delivery and Click & Collect as key selling points. We love how they have included detailed delivery information in both the meta title and the meta description so there is no question that receiving your item from Argos is a piece of cake.
As we have seen from these examples the brands that do it best don’t leave their customers guessing. By providing clear delivery information it makes it easier for your customers to buy from you and the sooner this is done the better. As far as we are concerned not using meta data as an opportunity to show how convenient your delivery options are is an opportunity missed.